TikTok is introducing a fresh option that enables them to reduce the amount of AI-created media appearing in their timelines. This step comes as the platform disclosed that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale launch. This advancement comes amid a surge in AI-generated material, fueled by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, from digital art to informative clips, and we aim to provide users the ability to increase or decrease of that, depending on their own likes,” commented a company executive.
Volume and Proportions
The service shared that there are currently over a billion videos on its network tagged as artificially created. In total, in excess of 100 m media items are added to the app each day, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI-generated videos they view by using the topic control feature in the app and choosing the AI content topic. Further subjects that are already be adjusted under the setting include politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige content makers to identify lifelike artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any believable artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the app will now apply an AI-generated tag to content created with its built-in AI features, or identified by an collaborative effort for spotting artificial media. This action is intended to help prevent users from trying to bypass the tagging system.
AI Literacy Programs
The company is additionally establishing a $2m awareness program for professionals and institutions to create educational content about using AI responsibly. This program will support charitable organizations focused on training coding and technology.
Content Safety Approach
TikTok has justified its content review process, following controversy over intentions to make redundant hundreds of review team members in the UK. The company is expected to cut hundreds of positions in its content moderation department in London, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it gets reviewed by staff. TikTok announced a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
